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CLUB PATH

Club Path is the direction in which the club head moves (right or left) at impact. Most golfers relate this number to hitting the ball "in-to-out" or "out-to-in."

A positive value means the club is moving to the right of the target at impact ("in-to-out" for a right-handed golfer), and a negative value means the ball is rolling to the left of the target ("out-to-in" for a right-handed golfer).

FACE ANGLE

Face Angle is the direction the clubface is pointed (right or left) at impact. Most golfers refer to this as having an “open” or “closed” clubface.

DYNAMIC LOFT

Dynamic Loft is the amount of loft on the clubface at impact.

The golfer's attack angle, how the shaft bends, how the golfer releases the club head, whether the clubface is open or closed to the club path, and where the ball makes contact on the club face can all impact the dynamic loft.

ATTACK ANGLE

Attack Angle is the direction the club head moves (up or down) at impact.

Shots hitting the ground should have a negative attack angle to create "ball first" contact.

However, golfers with slower club speeds should be careful not to hit down too much (negative attack angle) with their irons.

CLUB HEAD SPEED

Club Head Speed determines a golfer's potential distance. It is the speed at which the club head travels immediately before impact. More club speed equals more potential distance.

CARRY

Carry is the distance the ball travels through the air. An important thing to know about carrying is that the value is given for a landing area at the same height as where the ball was struck. The golfer can then adjust for uphill and downhill shots on the course.

BALL SPEED

Ball Speed is the speed of the golf ball immediately after impact. It is created by club speed and impact. Bad implications, such as toe or heel shots, will reduce the potential ball speed.

LAUNCH ANGLE

Launch Angle is the angle the ball takes off relative to the ground. It is highly correlated to dynamic loft and will always be a little less than dynamic loft but will have a similar value.

SMASH FACTOR

Smash Factor is ball speed divided by club speed. It relates to the energy transferred from the club head to the golf ball—the higher the smash factor, the better the energy transfer.

SPIN RATE

Spin Rate is the amount of spin on the golf ball immediately after impact. It significantly influences the height and distance of a shot and is one of the least appreciated numbers, especially in windy conditions.